Yesterday, it was announced that Ivanka Trump’s fashion house is set to close, a year after she formally separated herself from its day-to-day running.
First launched in 2014 after she found success with a jewelry line in 2007, the brand that saw an uptick in 2016 has since struggled with flammable scarves, Chinese manufacturing, an unfortunate endorsement by Kellyanne Conway, and being dropped by large retailers such as Nordstrom Inc.
Wanting to avoid accusations of profiting off her influence with the White House, despite limiting her role in the company and restricting overseas expansion, Trump still decided it was best to shut down the line.
Following the closure announcement Ivanka Trump explained, “When we first started this brand, no one could have predicted the success that we would achieve. After 17 months in Washington, I do not know when or if I will ever return to the business, but I do know that my focus for the foreseeable future will be the work I am doing here in Washington, so making this decision now is the only fair outcome for my team and partners.”
Ivanka and Fair Outcomes
Trump added, “I am beyond grateful for the work of our incredible team who has inspired so many women; each other and myself included. While we will not continue our mission together, I know that each of them will thrive in their next chapter.”
Trump’s line is still currently available at Bloomingdales, Amazon, and Zappos— at least until their licensing agreement expires.
While the media was quick to applaud the news, labeling Ivanka Trump as both overly feminine and anti-feminine, they might want to look at how much their actual 2016 candidate benefited women.