Wow, what an ad campaign. How does Nike do it?There’s great news for all of those welfare recipients that languish away the work day in long lines in order to up their swag kick game with the latest Air Jordans. Now, thanks to Nike, when you drop your monthly grocery bill worth at their counter a portion of it will be going to a good cause.

You know, the Ever Higher Fund which, “Assists communities with knowledge, resources and tools for the next generation of leaders.”

Wow! Donating to a fund like that must be a humanitarian act on par with Harriet Tubman’s good works. Truly something to be proud of as you’re being knifed in the pancreas over your purchase a few blocks from the Nike Outlet.The Duckboot.

Going from last year’s Sports Royalty, where they told their customer to, “Live like royalty,” the 2015 BHM Collection features twelve pairs of kicks that creatively fall flat for even the most enthusiastic gang kingpin on your block.

Apart from the Air Force 1 Duckboot just being a special kind of hideous, the overall use of the BHM label printed on the tongue upper gives the shoe a level of cheesiness that is a step too far even for Nike. Combined with tribal printing done in predominately black, the collection makes one wonder which shoe designs actually got rejected for this project.

Anyone else looking forward to Nike’s fresh rainbow take on LGBT History month later this year?