If you want to remaster a palette, go for it. Lying to your customers though...never a good look.

If you want to remaster a palette, go for it. Lying to your customers though…never a good look.

Huda Kattan should consider running for Higher Office, considering her latest move with her makeup line is dripping with all of the hallmarks of the politick class.

When Teen Vogue isn’t busy bending over backwards to get teenyboppers to hang up posters of Karl Marx, they’re definitely pulling a muscle in an effort to enthusiastically applaud the re-release of the Huda Rose Gold palette done earlier last week, once again not taking half a second to consider the history behind either Marxism or the palette.

Though it’s not actually Monday, let’s still go back to September 2016, the initial launch of the Huda palette, and consider how it was first couched to consumers, by Huda Kattan herself.

“I’m soooo thrilled to introduce you to the new Huda Beauty Rose Gold palette! This palette is something really close to my heart. I literally dreamt about these colors and I can’t believe it’s finally here! I spent so much time making sure the colors were PERFECT.”

Yes, that’s a perfect in all caps.

Skip ahead to August 2017, when Huda Beauty took to Instagram to announce that the most perfect palette ever created was being discontinued, so if you wanted said palette you better snap it up quick.

Here comes the rub…

Let’s not forget that her swatch video for the palette was also suspect, as it appears the swatches were done on top of palette colors already placed on the models’ skin.

Let’s not forget that her swatch video for the palette was also suspect, as it appears the swatches were done on top of palette colors already placed on the models’ skin.

After convincing her customers to stock up on all of her original palette backstock, Kattan then revealed that her team was remastering that perfect palette, which apparently she did not think was so perfect to begin with.

“Everyone who knows me, knows how important our original Rose Gold palette was to us, but when we launched it, we really had to invest everything into the palette and couldn’t invest in things like packaging and innovation! That year 2016, I actually couldn’t afford to pay myself a salary, because this palette was such a huge project for us! Fast forward to 2018 and we wanted to reintroduce our Rose Gold palette, with completely new and never seen before formulas, listening to everything you guys wanted! From SUPER intense mattes & incredibly pigmented foils, we are sooo excited to reveal to you our Rose Gold Remastered palette.”

Side note: Kattan is a big fan of sooo, isn’t she?

Kattan then ended this new song and dance with an assurance that, “This is now truly, without doubt, my absolute ride or die palette.”

Oh, Huda, we trust you.