Here at PD we know our colors. Nothing is ever just blue. It’s sea blue, cobalt blue, cookie blue, sailor, mercury blue, ice blue, elf, and—-trust us there’s more. Well last week, there was a fairly sizable backlash against the US box firm Target, when it was discovered that a plus sized kimono dress was listed as being manatee gray.

Cue crickets.

While some consumers zeroed in on the mere use of the term manatee gray, the real problem stemmed from the fact that the supposed same kimono maxi in “regular” sizes was labeled as, dark heather gray.

Note the distinction.

Yes, therein lays the problem which prompted Target PR to make a swift apology. “We apologize for any discomfort this might have caused and are working to update the name of the dress to reflect Dark Heather Gray. This was an unfortunate oversight and we’ll take it into consideration moving forward.”A comparison grab of the issue.

If we’re going to be sticklers about it, and of course at PD we will be, manatee gray isn’t even the same shade as dark heather gray. Target web tech should consult their color wheel again. Manatee gray is a perfectly fine color, but to use that color label for the plus sized version only is poor judgment.

Of course, if we’re talking animal inspired colors, why is it that “manatee” gray seems harsher than “elephant”gray, or “rhino” gray? Or “beluga” gray?

Okay, “beluga” gray is a bit harsh, too.

Is there a color with an animal inspired name too offensive for you to wear? “Weasel” gray? Leave your thoughts down in the comments.