It’s not just Sherine Abdel-Wahab in hot
Nile water lately, as L’Oréal Paris decided at the last minute to dump Kadeeja Khan from a new campaign— after they saw her.
Originally tapped for a vegan hair dye campaign to be shot in Paris, according to the email Khan received from an L’Oréal employee, “I’m sorry to tell you that I have a bad news for you. We can’t confirm the shooting with you. L’Oréal can’t be involved with people with skin issues (question of regulations) that’s why they decided to change the line of project at the last moment.”
In response to the backlash, L’Oréal (taking a quick break from publicizing their attempts at neutralizing their carbon footprint) issued the following statement on the matter, “We deeply apologize for any upset caused, and have made direct contact with the individuals involved to clarify this unfortunate misunderstanding. The photoshoot was designed to support a hair color product and feature hairdressers and lifestyle bloggers. Unfortunately, a misunderstanding resulted in the agency casting bloggers with skin concerns for this shoot. This resulted in the wrong profile being cast, which was then poorly and insensitively communicated to the individuals concerned.”
Still stuck on that bit about skin issues and regulations?
L’Oréal explains that despite the email sent to Kadeeja Khan they, “Do not have regulations in place that restrict us from working with people with skin conditions. At L’Oréal Professional we work with women and men with all skin types and celebrate beauty in all its diversity.”
Expect of course, when it comes to promoting hair care.