Too Faced’s Chocolate Gold Eyeshadow Palette.

While the Ramallah catwalks are embracing the recycled look with duds made from old newspapers and bottles, supposedly the Western consumer is all about going for maximum decadence by demanding to be dipped in gold.

Sure, there are the standard chains and trinkets, but this time around, it seems that the push for gold is more than just the Burl Ives seasonally inspired hype.

Said not to dry down matte, but claims to stay, “Shiny and glittery.”

Starting with Too Faced’s Chocolate Gold Eyeshadow Palette that promises to, “Take decadence to the next level with a luxurious gold and cocoa powder-infused eyeshadow palette that smells as good as it looks,” and their Melted Gold Liquid Lipstick that they want you to use to, “Drench your lips in the sexy decadence of pure gold,” it is clear that there is no shortage of gold at the cosmetics counter.

Jeffree Star’s 24 Karat Pro Palette along with his First Class Liquid Lip are both currently sold out.

Too Faced claims their metallic eyeshadow shades have real gold in them for that, “Extra luxe sparkle,” and the same goes for their Melted Gold Liquid Lipstick, but as for a gold studded campaign, Too Faced was beat out by Jeffree Star’s 24 Karat Pro Palette, which sold out almost immediately.

Even YSL has gotten into the gold action with their gold Vinyl Couture Mascara.

Now available in 15 and 30 ml bottles.

As far as basic skincare goes (if you can call a $54 serum basic), Farsali has their new Rose Gold Elixir, with orange peel, rosehip seed, safflower, pumpkin and lemongrass oils, and 24k gold which the brand claims will work as your daily moisturizer, chap-stick, and highlighter.

There’s also the new Glint App, that allows purchases to be paid with gold via debit card (which, yes, feels a little bit like an oxymoron).

What say you, PDers? Is all of this gold simply just a manifestation of George Soros’ financial bids finally trickling down into the collective beauty consciousness? Or perhaps, could it be a growing sense that we’re all doomed and might as well live it up before WWIII shows up on our doorstep?