Political Dresser

Genius Idea: Cancel Gone With the Wind

Genius Idea: Cancel Gone With the Wind

Since our PD Book Club pick for the this month is To Kill a Mocking Bird, our staff felt that we...

EU: Greek Yogurt Can Only Be Greek

EU: Greek Yogurt Can Only Be Greek

In the off chance you were lamenting last year’s Brexit Vote, just know that Britain’s leaving in...

With Love From Bulgaria

With Love From Bulgaria

Sure, Zimbabwe’s in the middle of a military coup-non-coup, but have you checked your mail...

India and Carrying Gold

India and Carrying Gold

We have mentioned the Indian love affair with all things gold in the past, but with India’s...

Memory Lane Monday: Davutoglu and Daash

Memory Lane Monday: Davutoglu and Daash

Since last year’s attempted “coup” Erdogan has been the strongman on everyone’s mind when it...

Memory Lane Monday: FTC #ad

Insta ads.The FTC to the rescue. Big Government is planning on protecting you from waist trainers, flat tummy teas and teeth whitening lasers---all through hashtags.

Yes, those same hashtags that proved themselves to work so well in saving the 300 Chibok schoolgirls that were kidnapped by Boko Haram, are now being mandated by the Federal Trade Commission to accompany any Instagram post that essentially promotes a product.

Welcome to the Golden Age of #ad!Regulations are needed since the Government thinks you couldn’t possibly discern that this is an ad on your own.

According to the FTC’s letter sent out last month to 90 of Instagram’s top con-artists consumption culprits, “The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product, in other words, a connection that might affect the weight or credibility that consumers give the endorsement, that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement. Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.”

Allowing for three different hashtags (#ad, #sp, #partner), if their guidelines aren’t followed the FTC promises fines and legal escalation, which naturally, should help you and yours sleep better at night. 

Leave your comments

Post comment as a guest

0 Character restriction
Your text should be more than 2 characters
terms and condition.

People in this conversation

Load Previous Comments

Search

Book Club

Social Widget

Due to the European Union's Cookie Act (it's not as delicious as it sounds) the EU wants you to know that we use cookies to personalise content and ads, to provide social media features and to analyse our traffic. More information.