Political Dresser

Genius Idea: Cancel Gone With the Wind

Genius Idea: Cancel Gone With the Wind

Since our PD Book Club pick for the this month is To Kill a Mocking Bird, our staff felt that we...

EU: Greek Yogurt Can Only Be Greek

EU: Greek Yogurt Can Only Be Greek

In the off chance you were lamenting last year’s Brexit Vote, just know that Britain’s leaving in...

With Love From Bulgaria

With Love From Bulgaria

Sure, Zimbabwe’s in the middle of a military coup-non-coup, but have you checked your mail...

India and Carrying Gold

India and Carrying Gold

We have mentioned the Indian love affair with all things gold in the past, but with India’s...

Memory Lane Monday: Davutoglu and Daash

Memory Lane Monday: Davutoglu and Daash

Since last year’s attempted “coup” Erdogan has been the strongman on everyone’s mind when it...

Just Sayin’: Not Really the “Consequence of Living in a Real-Time Environment”

Individual sheep.Example of, “A consequence of living in a real-time environment.”PDers out there might remember Adidas’ congratulatory email sent out to Boston Marathon finishers last month, where they applauded the runners for surviving.

Well, on Thursday in an interview with CNBC, Adidas CEO Kasper Rorsted was finally able to explain what happened behind the little PR snafu, “That is a consequence of living in a real-time environment. Of course, we hope the thing like this will not happen. It did happen. We apologized and we hope also that the consumer will forgive us for that mistake, which we are thoroughly sorry about.”

Really, Rorsted? After a few weeks that’s the best you’ve got? “A consequence of living in a real-time environment”---?Adidas CEO Kasper Rorsted, an example of top-rate management in a, “Real-time environment.”

Maybe it’s actually a consequence of poor hiring practices, or perhaps it’s a consequence of trying to gather whatever press you can by attempting to be edgy.

Either way, Adidas, it’s not a good look.

Just sayin’. 

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  • Guest (ocampo)

    What a douchey and painfully lame response from the CEO. You would think after a few weeks he could have come up with something better.

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