Political Dresser

Creepy Costume Idea: Auntie Maxine

Creepy Costume Idea: Auntie Maxine

The Wall costume not for you? The cost of feathers too high thanks to the EPA to go as Elizabeth...

Genius Idea: The Cursed Rocks of Gettysburg

Genius Idea: The Cursed Rocks of Gettysburg

This week’s bit of brilliance comes from the US National Park Service and might actually be...

Just Sayin’: You Might Want to Watch that Plastic Surgery

Just Sayin’: You Might Want to Watch that Plastic Surgery

A nip here, a tuck there, hey---even Ferraris need a little maintenance every now and then....

2017’s Controversial Costumes

2017’s Controversial Costumes

Move over Zombie Castro, the results are in for what the mainstream media has dubbed the most...

Memory Lane Monday: Tajikistan Texts

Memory Lane Monday: Tajikistan Texts

In keeping up with our Creepy October Mondays, this week PD (using our best Crypt Keeper...

Adidas and Pepsi Competing to Be New Coke

Pepsi PR.“Congrats, you survived the Boston Marathon!”So far 2017 seems to be the year where top and semi-top tier companies vie to win the PR label of New Coke, the latest to throw their kicks in the ring and beat out a can of Pepsi saving the world being Adidas with their mass email subject headline of, “Congrats, you survived the Boston Marathon!”

Yeah, brutal.

It might be hard to recall way back to 2013 (after all, clearly we were barely a twinkle in our perspective fathers’ eye at the time), but in the wake of the Boston Bombing, many companies where given the side-eye when it came to their responses.From the latest edition of Common Core History.

Nike’s Boston Massacre threads were shunned, and Williams-Sonoma stopped hocking pressure cookers, “Out of respect.”

Now, four years later Adidas Running apologized for their poorly-worded congratulations. “We are incredibly sorry. Clearly, there was no thought given to the insensitive e-mail subject line we sent Tuesday.”

Sure, Adidas, sure. We believe you. 

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  • Guest (Robinson)

    Interesting point, taking the tact that New Coke wasn't a mistake but a very calculated marketing move to boost brand awareness.

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