Political Dresser

Genius Idea: Fines For Tourist Harassers

Genius Idea: Fines For Tourist Harassers

Egypt has had no shortage of brilliance lately, and this week’s is no different.

Topless in Switzerland

Topless in Switzerland

We know that PD has a reputation of being somewhat depressing, but we can honestly say it’s going...

Move Over Unicorns, It’s All about the Balloons

Move Over Unicorns, It’s All about the Balloons

Jeffree Starr and Jerrod Blandino might not have realized the unicorn look actually traces itself...

Just Sayin’: Victoria Secret and Turkey Not Riding the Waves Well

Just Sayin’: Victoria Secret and Turkey Not Riding the Waves Well

A company almost having it worse than any Sharm el Sheikh resort these days, has to be Victoria’s...

Memory Lane Monday: National Park Pledge

Memory Lane Monday: National Park Pledge

Remember all of those family vacations from your childhood spent crammed into the back of the...

Adidas and Pepsi Competing to Be New Coke

Pepsi PR.“Congrats, you survived the Boston Marathon!”So far 2017 seems to be the year where top and semi-top tier companies vie to win the PR label of New Coke, the latest to throw their kicks in the ring and beat out a can of Pepsi saving the world being Adidas with their mass email subject headline of, “Congrats, you survived the Boston Marathon!”

Yeah, brutal.

It might be hard to recall way back to 2013 (after all, clearly we were barely a twinkle in our perspective fathers’ eye at the time), but in the wake of the Boston Bombing, many companies where given the side-eye when it came to their responses.From the latest edition of Common Core History.

Nike’s Boston Massacre threads were shunned, and Williams-Sonoma stopped hocking pressure cookers, “Out of respect.”

Now, four years later Adidas Running apologized for their poorly-worded congratulations. “We are incredibly sorry. Clearly, there was no thought given to the insensitive e-mail subject line we sent Tuesday.”

Sure, Adidas, sure. We believe you. 

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  • Guest (Robinson)

    Interesting point, taking the tact that New Coke wasn't a mistake but a very calculated marketing move to boost brand awareness.

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