Political Dresser

Ebola: The CDC Exhibit

Ebola: The CDC Exhibit

Looking for a great date night idea? Well, if you are in the Atlanta area, the CDC would like...

Just Sayin’:  Il Pesto è Bueno

Just Sayin’: Il Pesto è Bueno

Sure, a TSA agent at Orlando International Airport did just try to take off with a wade of a...

Memory Lane Monday: Who Does This Remind You Of---Round Two

Memory Lane Monday: Who Does This Remind You Of---Round Two

It’s that time of the month, when we present you with three quotes from a figure of history and...

Young Pioneer Stops Offering DPRK Tours for Americans

Young Pioneer Stops Offering DPRK Tours for Americans

In a sure sign that it will take a lot more than Ambassador Rodman and an edible bouquet of...

Genius Idea: Tittooing

Genius Idea: Tittooing

While the FDA wants you to think before you ink, the latest trend in tattooing meets cosmetic...

Adidas and Pepsi Competing to Be New Coke

Pepsi PR.“Congrats, you survived the Boston Marathon!”So far 2017 seems to be the year where top and semi-top tier companies vie to win the PR label of New Coke, the latest to throw their kicks in the ring and beat out a can of Pepsi saving the world being Adidas with their mass email subject headline of, “Congrats, you survived the Boston Marathon!”

Yeah, brutal.

It might be hard to recall way back to 2013 (after all, clearly we were barely a twinkle in our perspective fathers’ eye at the time), but in the wake of the Boston Bombing, many companies where given the side-eye when it came to their responses.From the latest edition of Common Core History.

Nike’s Boston Massacre threads were shunned, and Williams-Sonoma stopped hocking pressure cookers, “Out of respect.”

Now, four years later Adidas Running apologized for their poorly-worded congratulations. “We are incredibly sorry. Clearly, there was no thought given to the insensitive e-mail subject line we sent Tuesday.”

Sure, Adidas, sure. We believe you. 

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  • Guest (Robinson)

    Interesting point, taking the tact that New Coke wasn't a mistake but a very calculated marketing move to boost brand awareness.

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