Political Dresser

2017’s Controversial Costumes

2017’s Controversial Costumes

Move over Zombie Castro, the results are in for what the mainstream media has dubbed the most...

Memory Lane Monday: Tajikistan Texts

Memory Lane Monday: Tajikistan Texts

In keeping up with our Creepy October Mondays, this week PD (using our best Crypt Keeper...

Genius Idea: Cemetery Sex

Genius Idea: Cemetery Sex

If you ever read Fox News, where it’s all female teachers having sex with under-aged students all...

Digital Graves

Digital Graves

Well, it has finally happened, PDers. Welcome to the age of digital graves!

UN: Vampires in Malawi

UN: Vampires in Malawi

Here at PD, we’ve often joked about the United Nations being a useless organization (unless of...

Levi’s Unwashed Masses

With California’s State Water Board approving for the first time in California history, emergency drought regulations calling for cities in the Eureka! State to reduce their water usage from 8% to 36%, granting themselves the authority to issue fines of up to $10,000.Being the official uniform for looters isn’t nearly as lucrative as some may believe. With California’s State Water Board (no ‘-ing’) approving for the first time in Californian history, emergency drought regulations calling for cities in the Eureka! State to reduce their water usage by anywhere from 8% to 36%, Levi Strauss & Co. has introduced their own water saving edicts for their Occupy Oakland clientele.

Being the official jean of the riot revolution might not have proved to be as lucrative as the top brass hoped, and sure, they may be hemorrhaging jobs, but what Levi really cares about is you doing your part for the environment.Levi wants you to embrace the distressed, dirty look.

Claiming to have done a study which shows that a 1,000 gallons of water are used to wash a single pair of jeans before they disintegrate, Levi now wants their customers to only wash their jeans once a year, or in the case of a massive Molotov cocktail spill then after ten wears.

Michael Kobori, Levi’s Vice President of Sustainability, said of the new tact that, “I think it’s hard to change people’s behavior, but what we’ve seen from the time we started the campaign is that it makes consumers think a little more carefully about ‘what is my impact?’ It’s presented in a way that really encourages people to think about their personal impact by changing something as simple as how frequently they wash their jeans. It’s a nice message and it’s a little fun.”

Of course, you wouldn’t want to be caught dead in Diesel either. Well, we learned two weeks back that even the EPA thinks filth is fun. 

Leave your comments

Post comment as a guest

0 Character restriction
Your text should be more than 2 characters
terms and condition.

People in this conversation

  • Guest (Ellie55)

    Disintegrate is right. Levi's suck quality wise. It's like a completely different company than from what it was in the 80's.

    0 Like
  • Guest (Goha N.)

    Is the last pic the Drug Cartel or Daash?

    0 Like
  • Guest (intheblazer)

    @Goha N. Does it even matter? Both are evil.

    0 Like
  • Guest (Sepi Shop)

    Why wash? Let's just wallow in the mud like animals.

    0 Like

Search

Book Club

Social Widget

Due to the European Union's Cookie Act (it's not as delicious as it sounds) the EU wants you to know that we use cookies to personalise content and ads, to provide social media features and to analyse our traffic. More information.