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Just Sayin’: Memes Aren’t That Important

Tarte's Holiday brushes.Tarte Cosmetics ready and primed for crucifixion. In the latest Social Justice Warrior makeup outrage, for once it’s Tarte Cosmetics up on the chopping block and not Urban Decay or Jeffree Star.

Yes, the Tolerance Community have gone through whole packets of blotting paper over Tarte’s lack of Christmas cheer in their holiday collection use of a meme on their Instagram, which included the pairing of the two words, “Ching chong.”

Oh! The horror!

Originally the meme was taken from a tweet from another makeup artist and friend of the brand.

With demands to remove the post, gird and censor themselves and to, “Do better,” Tarte naturally acquiesced and apologized with another post.

The apology, which follows months of posts of other memes and low-grade jokes on all of their social media.

“From the bottom of my heart, I'm sorry and embarrassed. Yesterday, we made a mistake by sharing an insensitive meme with a racist term. There is NO EXCUSE for using any type of racial slur, regardless of the context. We understand that this ignorance has caused us to lose loyal fans, and we completely understand. I take full responsibility, and we thank you all for helping us educate our team and each other.”Tarte’s over-sized Goddess Glow for 2017 Holiday.

Of course, what hasn’t been said and clearly under the new First Amendment of the Offended States of America cannot be said, is that perhaps the ching chong used in the meme had nothing to do with the Asian Community, or anyone at all. Maybe it was just used for a little alliteration, or maybe, just maybe, it doesn’t matter.

Just sayin’. 

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People in this conversation

  • Guest (Marcia)

    The argument really should be that a company would be wise not use memes in their social media, given that memes in general aren't that clever and usually can be offensive as they are jokes. Should Tarte being making jokes or making makeup?

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  • Guest (Sara)

    This is so sad when a meme is ripped apart. Do these people not have bigger issues in their lives that they have to go apoplectic over a meme like this? I do agree though, the holiday packaging this year isn't that great from Tarte which is the REAL story. :D

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  • Guest (Calle)

    When the DPRK takes over the US, don't worry, there won't be any makeup companies left to offend SJWs.

    0 Like


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